
Free Comic book Day!
Once a year, for the past few years, the comic industry in the U.S. decides - through it's retail distribution channels (i.e. comics shops) to dedicate a day in May as "Free Comic Book Day".
The idea, of course, is to introduce comic books as a reading interest for the non-readers... to drum up interest to those who don't really buy comic books on a regular basis; and in said manner, hopefully bolster the industry's buying public.
The practice has yet to fully catch on back here - as most large comicbook retailers here in the Philippines find it difficult to participate in a like-minded pursuit. For one, there seems to be little effort in synchronizing the event with that of the U.S. (with possible exception to one - Comics Express, I believe tries doing just that), so the impact or visibility is much less noticeable (just as I had not noticed any announcement from Comics Express - and I know both Filbars and Comic Quest seemed to have snubbed the entire idea entirely). I suspect that another reason is that the comics may be free - but shipping is not... and that definitely hurts said distributors who have to ship these things from one continent to another.
Still, with retail outlets like Fully Booked - which ironically is more a book store than a comic specialty shop (though I might clarif that they have the seemingly widest array of graphic novel selections I've seen), free comic book day seems to be picking up visibility-wise. In fact, it is through Full Booked that I got to experience my very first Free Comic book Day. How was it? Well the entire thing seemed organized - then again, it is Fully Booked third year doing this, so they did have two previous executions to learn how to do it right, and the only peeve I have is that I could only get one comic free when I wanted to have at least four issues in batch of freebies (they only give one comic per person - a reasonable idea when the intent is to reach a wider customer base, but lousy to the reader who has to agonize over which to choose).
Does the event itself lend to more sales for their stocks - in this case, graphic novels? I would have to say 'yes', considering that I got three digest type reprints of old Spider-man and Fantastic Four issues... ones I would hardly have noticed had it not been for one helpful bookstore attendant's suggestions. So thank you - Fully Booked... but please, next time... could we at least have two?